Texas Pete Rebranding Campaign

In the Texas Pete Rebranding Campaign, I applied fundamental principles of design to overhaul the existing packaging and branding of Texas Pete, giving it with a fresh and innovative identity. Through my own long experience with the Texas Pete brand, I went into the project with a passion to give the brand a new coat of paint through adding a new bright and cartoonish illustration that captures my vision on Texas Pete. The result is a dynamic and engaging new look that captivates consumers and revitalizes the brand’s presence in the market.